Established in 1957 in Calicut as the national fireworks company, it swiftly became a symbol of quality and tradition within the industry. As the years passed, the company underwent a transformative journey, culminating in the inception of Ayyans Fireworks. Udayashankar, a pivotal figure in this evolution, played a significant role in introducing Ayyans Fireworks to Kerala, propelling the company to become an all-Kerala firework distribution entity by 1987. Guided by Udayashankar, the company reached new heights, prompting a name change in 1987 to Ayyans World, reflecting its expanding influence.
Udayashankar, along with his four younger brothers, significantly contributed to steering the company to the next level. Noteworthy was Udayashankar's introduction of branded fireworks in Kerala, setting them apart from local unbranded alternatives and earning him the endearing moniker "Ayyans Udayan '' among the people. Passionate about the fireworks business, Udayashanker created a personal benchmark, positioning Ayyans World as one of the top firework companies in Calicut.
In 2015, Udayashankar's son, Shanker Udayan, joined forces with his father, bringing his expertise after completing an MBA. Gradually assuming control of the company's affairs, Shanker Udayan officially became its managing director in 2018. Udayashankar passed away in 2023, leaving Shanker Udayan to independently steer the company forward. Today, as the sole proprietor, Shanker Udayan continues the legacy, serving as an all-Kerala distributor and supplying Ayyans fireworks to over 500+ stores across the region, showcasing the enduring success and growth of the company without compromising on its quality and safety.